1. SUMMARY
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Woosh sees a healthy mix of 61% returning and 39%
first-time visitors, indicating customer loyalty.
Most adult visitors are aged 30-40 (54%), followed by 20-30 (29%), suggesting Woosh attracts young adults, likely parents.
Children visitors are mostly aged 6-9 (47%), with broad appeal to toddlers through pre-teens.
2. DISCOVERY CHANNELS
Word-of-mouth, notably through “Friends and Relatives” (52%), is the primary way visitors discover Woosh, with “Other” channels and “Means of Communication” also significant. Internet searches contribute but are less common.
3. VISIT DETAILS INSIGHTS:
Visits typically include about 2.13 adults and 2.38 children, suggesting family or group outings.
DECISION-MAKING:
MOTHER
CHILDREN
FATHER
SISTER
BROTHER
Moms (47%) and children (30%) are the main decision-makers for visits, highlighting their influence in the decision-making process.
4. FEEDBACK AND RATING:
STAFF
EXPERIENCE
CLEANLINESS
GAMES
Staff (4.79/5), overall experience (4.69/5), cleanliness (4.68/5), and games (4.63/5) receive high ratings, indicating strong satisfaction in these areas.
5. RECOMMENDATION AND OPEN FEEDBACK:
A vast majority of respondents (98%) would recommend Woosh, showing strong positive sentiment.
Open Feedback:
Top likes include the “Zipline” and “Staff treatment,” indicating the value placed on adventure elements and customer service.
Common suggestions for improvement focus on the restaurant, expanding space, and adding more games, pointing to opportunities for enhancement.
6. KEY INSIGHTS:
High satisfaction and loyalty are evident from repeat visits and positive feedback across key areas.
Word-of-mouth drives new visits, underscoring the importance of personal recommendations.
Woosh appeals to a wide range of families, indicating the need for diverse and age-appropriate attractions.
Feedback highlights opportunities for improvement in dining, space, and game variety.
7. RECOMMENDATION FOR ACQUIRING NEW CUSTOMER:
Leverage positive word-of-mouth through a referral program to incentivize current visitors to bring new guests.
Expand marketing efforts with targeted campaigns, especially on social media, local events, and partnerships.
Invest in new attractions and facility expansion to draw interest with unique and innovative games or features.
Enhance and promote the restaurant experience, potentially making it a standalone attraction.
Host special events like themed weekends or holiday celebrations to attract new visitors with unique experiences.
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